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Royal Reserve Canadian whisky salutes time-honoured fan tradition in Alberta with new limited edition bottle

Labels to feature 9 new peelable 'Statement Stickers'

CALGARY, July 3, 2018 /CNW/ - Royal Reserve Canadian whisky, one of the best-selling whiskies in Alberta, has released a new limited-edition bottle across Canada that features "Statement Stickers", honouring its fans' long-standing tradition of peeling off the product's iconic label and sticking it on their favourite personal items such as toolboxes, hardhats or guitar cases.

Royal Reserve Canadian whisky salutes time-honoured fan tradition in Alberta with new limited edition bottle. (CNW Group/Corby Spirit and Wine Communications)

Thousands of these special bottles are now available on store shelves, and each bottle bears one of 9 different stickers for consumers to choose from.

"We wanted to create something special for Royal Reserve's loyal fans in Alberta by celebrating their strength and dedication." says Laura Douglas, Brand Coordinator, Corby Spirit and Wine. "These are fun and relatable stickers that fans can be proud to peel off and stick on their favourite items."

In addition, Royal Reserve has launched the #WearYourWhisky social media contest in Alberta for a chance to win a pair of custom Royal Reserve coveralls, valued at approximately $1,200.

Contest rules

  1. Post a photo on Instagram and tag #WearYourWhisky in the caption.
  2. Contest open to Alberta residents only.
  3. Must be of legal drinking age.

 

Full rules & regulations available at www.wearyourwhisky.ca

About Royal Reserve Canadian Whisky
Royal Reserve Canadian Whisky, owned by Corby Spirit and Wine Ltd., is known as Alberta's #1 favourite whisky. This whisky offers hints of honey, burnt almond and sweet caramel on the nose. It is created and bottled in Windsor, Ontario at Hiram Walker & Sons – one of the largest distilleries in North America.

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the seventh consecutive year. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedInTwitter (@CorbySW) and Instagram (@CorbySW).

 

SOURCE Corby Spirit and Wine Communications