Responsible Consumption

We believe we have a responsibility to make consumers aware of the benefits of drinking responsibly and the risks associated with excess alcohol consumption.

All Corby employees involved in the promotion of our products are certified in the responsible liquor service training program, and all marketing and advertising activities that Corby implements for products in our portfolio follow our strict Code of Commercial Communication, including the message “Please enjoy our products responsibly.”

We take these messages directly to an important target audience through our relationship with Spirits Canada, the industry trade association. Corby also provides funding for numerous alcohol education initiatives and campaigns.